Establish Digital customer experience framework for the Bank
Optimisation of digital channel performance to improve performance
Optimisation of existing tools and platforms to support digital strategy and objectives
Creation of regular channel performance report across all activity with analysis, commentary and channel recommendations and working with teams to implement
Understand the competitive landscape and target audiences and leverage this industry and competitor analysis data and tools to inform activity and assessing the potential of new opportunities
Strategic identification of new tools and platforms in line with objectives
Job Requirements:
University degree holder
Strong knowledge of the Digital customer experience field with financial industry
Experience in planning and delivering a customer-centric digital channels
Strong working knowledge of and passion for user interface design, interaction design and user-centred experience design
Proven experience working in complex and dynamic environments
Excellent command of both spoken and written Chinese and English