Our client, a leading bank, is looking for a Senior Manager, Senior Manager, Digital Channel Marketing to cope with the bank’s expansion.
Job Description:
- Formulate and execute business strategies for digital banking channels, which include internet, mobile and social media channels for both personal and business clients for full range investment products (included funds, FX, bonds and structured products)
- Responsible for design, planning, implementation, execution on digital marketing program for customers’ acquisition on all investment products
- Explore and implement new digital banking solutions and initiatives for the Bank.
- Lead projects to enhance the digital banking channels to increase the competitiveness of the platforms
- Lead in implementing the competitive digital solutions for the Bank
- Define solutions to increase the efficiency of the digital communication channels (e.g. Email, SMS and push notification)
- Contribute input or ideas in turning digital channels to be an important service channel
- Ensure internet activities comply and fulfill regulatory requirements and protect the best interest of customers
- Provide support in executing and monitoring the overall development of online services for different channels
- To monitor the usage of digital banking services and monitor the market trend.
- To prepare competitors’ benchmarking and analysis
- To assist other divisions or bank’s subsidiaries in digital channel development
Job Requirements:
- Degree or above with major in Business Administration, Marketing, e-Commerce, Information Technology or related disciplines
- At least 8 years relevant experience in banking industry with proven track records in online banking service development, include e-Banking and mobile banking channels.
- Self-motivated with strong analytical and planning skills
- Detail-oriented & able to work under pressure to meet tight schedule
- Good communication skills and attention to detail