Responsible for the end to end delivery of marketing, customer and product promotional campaigns
Provide support to distribution channels to achieve product-level financial targets
Job Description:
- Lead the end-to-end planning and implementation process of marketing, customer and product promotional campaigns
- Manage cross-functional team to ensure smooth delivery of the project / campaign under integrated marketing communication approach
- Promote focused products and campaigns to distribution channels leveraging segment-based approach
- Support product strategy and development process by providing ideas and timely market information
- Keep them up-to-date of market change and provide timely market update/express to agency
- Visit agency districts and selected distribution channels to promote campaigns, to gather feedback and to maintain a close relationship with various distribution channels and conduct regular focus group to gather market information
Job Requirements:
- Bachelor degree in any discipline with minimum 12 years of insurance and banking exposure
- Processed with campaign management, marketing communication and project management experience
- Experience in Life insurance products is absolutely an advantage
- Strong project and people management, independent, passionate, driven and good handling counterparts
- Excellent problem solving and communications skills
- Fluency in written and spoken English