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Marketing Specialist – General Insurance Portfolio Management

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Insurance
Job Ref. SPGHK0222017128
Location Hong Kong
Date posted 2017-08-04

Our client – an insurance company is currently looking for a Portfolio Management expertise to drive and implement marketing plan and initiatives.

The incumbent will be reporting to Manager directly.

 

Job Description:

  • Drive, plan and implement marketing initiatives and deliverables of retention strategy
  • Implement and deliver customer value initiatives in line with propositions and business strategy to create and deepen relationship with customers and customer experience.
  • Collaborate with different business units to manage projects and product initiatives
  • Manage products and sales operation
  • Propose annual business plan for General Insurance and Medical Bancassurance portfolio management
  • Provide necessary customer behavioral insights including segmentation and customer experience to formulate annual customer contact plan and enhance customer campaign results
  • Work with Compliance/Risk and Controls to ensure achievement of satisfactory standard for all clients
  • Ensure adherence to governance and comply with regulations and requirements from internal policies and regulatory requirement

 

Job Requirements:

  • Bachelor degree in Business Administration, Marketing or related discipline
  • Minimum of 5 years relevant working experience in banking / insurance ideally with medical or general insurance
  • Good knowledge and experience in direct marketing and retention
  • Strategic planning with sound project management experience
  • Strong sense of ownership and service oriented to ensure efficiency and effectiveness of customer service processes

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