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Head of Marketing – Consumer Loans (Bank)

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Banking & Finance
Job Ref. SPGHK0232018044
Location Hong Kong
Date posted 2018-06-22

Our client, a leading banking group, is urgently looking for the Head of Marketing to join their consumer loans team.

 

Job Description:

  • Plan, design and execute marketing strategies and promotion campaigns for consumer loan products to achieve pre-set objective
  • Liaise with marketing agency to drive initiatives for above-the-line promotion
  • Lead the marketing team to conduct market research, analyze business trend and identify business opportunities
  • Utilize social media channels for brand building, maintain corporate exposure and facilitate marketing promotion
  • Monitor and evaluate the effectiveness of marketing program

 

Job Requirements:

  • University degree in Marketing Communications or related disciplines
  • Minimum 8 years’ relevant experience, preferably with experience in Consumer Loans industry
  • Proactive, with excellent market sense and able to drive initiatives independently
  • Good management and communication skills
  • Proficiency in both written and spoken English and Chinese

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