Our client, a leading bank, is looking for Assistant Manager to join their marketing team to cope with the bank’s expansion.
Job Description:
- Assist in formulating segment marketing strategies to build customers’ portfolio and enhance customer relationships for various Customer Propositions
- Implement cost-effective marketing campaigns / events to sustain portfolio growth and enhance customer experience
- Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes
- Conduct post-programme evaluation for continuous improvement
Job Requirements:
- University degree in Marketing, Business Administration or a related discipline
- Minimum of 3 years’ experience in marketing, with knowledge of banking products preferred
- Solid experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
- Resilience, with good communication, interpersonal and project management skills
- Strong self-motivation, with the ability to work independently and under pressure
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes