Our Client:
Our client, a leading bank, is looking for Assistant Manager, Card Products & Marketing (Acquisition or Usage) to join their counter services team to cope with the bank’s expansion.
Job Description:
- Design and implement effective marketing strategies and programs to grow the profitability of credit cards by growing of cardmember base and usage stimulation
- Responsible for design, planning, implementation, execution and post-launch monitoring of cardmember acquisitions marketing programs or credit card usage stimulation programs
- Explore and spotlight profitable business opportunities in co-brand or business partners’ database for cross-sell and joint promotion programs
- Participate and propose new card product features and offers to increase product competitiveness and market penetration
- Liaise with internal and external business partners to plan and implement the launching of new initiatives and maintain good business relationship with the partners
- Project leader with close liaison with internal teams and external agencies to ensure smooth implementation of marketing programs
- Manage marketing budgets to ensure cost-effective marketing exercises
Job Requirements:
- Degree holder with minimum 3-5 years’ experience in bank retail product marketing, preferably with card marketing experience. Exposure with other retail banking products are also welcome.
- Able to work under pressure and tight deadline
- Excellent communication skills with Cantonese, Putonghua and English
*** Candidate with less experience will be consider as Senior Officer, Card Marketing